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Meet the Tallizen: Vicki

Get to know the people behind the company that’s on a mission to make people less stressed and better off financially.


December 7, 2021

Vicki Ni is an analytics lead at Tally based in the San Francisco Bay Area. In her current role, she’s focused on the in-app product experience. She spends her time working with Engineering, Product and Design teams ideating on the in-app experience. Vicki also works with Tally’s Member Success and Operations teams, identifying ways to improve and scale how we service our members.

Vicki is a long-time member of Tally’s Data Analytics team, which takes a data-driven approach to supporting Tally’s mission to make people less stressed and better off financially. This team supports every facet of the business: from running experiments to drive engagement to identifying areas to improve the member experience. Put another way, they’re the team that helps other teams make data-driven decisions, set strategies backed by data and solve problems with deep data insights.

Vicki is also one of founding members of Women of Tally, an affinity group created by and for Tallizens who identify as women. Founded in 2018, the group was formed in response to a growing demand for more professional development opportunities.

Within its first year, the group was able to create a series of panels and workshops that addressed the specific challenges that women face in the workplace. It also became a supportive space where women could advocate for and support each other.

A day in the life of a Tallizen

Why did you pick the career that you chose? 

I've chosen to be in analytics because it's right at the intersection between data and business strategy. It's an opportunity to really see how different changes can impact our members.

Which of our values (DSN, OTO, CSR) resonates most with you and why?

Change Shoes Often resonates with me the most as I consider it one of the hardest values to practice. In the heat of the moment, it's really hard to keep everyone's perspective in mind, but life goes so much smoother when you’re able to successfully step in someone else's shoes and understand where they're coming from. I think it's so important to remember that no one is perfect and everyone has their own unique path and background.

What is one of the most impactful things that you have learned at Tally? 

One of the most impactful things that I've learned at Tally is to always try and keep things simple. Tally’s product is complicated, which means the analysis that I do can easily go down  rabbit holes. I’ve learned it’s helpful to take breaks, resurface and go back to what the main goal of the work is. Simultaneously, it’s important to keep my explanation of my analysis simple. This helps others better understand the information you're trying to share!

What would you be doing right now if you weren’t in your current role?

I've always loved planning events so I think I would be a pretty great event planner or coordinator.

Tallizens offline

What do you like to do for fun outside of work? 

Recently I've been spending a lot of time cooking and baking, working out, and playing video games. If there are any “Guild Wars 2” players out there — let me know!

Tell us about one of your favorite vacations? 

My favorite vacations always revolve around food. I went to Taiwan and Japan a few years ago and ate so much great food! I highly recommend the street food in Taiwan, all of the fresh nigiri in Japan, and all of the delicious snacks and breads in both countries.

Tell us something that people would be surprised to know about you

I cry easily when watching movies and hate scary movies — they give me nightmares for weeks.

What are three things you can’t live without?

I can't live without a comfy bed, good food and great company! I strongly believe that being well-rested and well-fed is a recipe for success.

What is your favorite book?

“The Five People You Meet In Heaven” by Mitch Albom. This is a book that I've re-read multiple times and I always find something new with each read. As a warning, I find it to be a real tear-jerker each read though!

What’s the next item on your bucket list? 

I really want to go scuba diving in the Great Barrier Reef someday!

Lightning round: this or that?

Sweet or Savory?


Morning or Night?


Summer or Winter?


Pizza or Tacos?

Pizza!! Always and forever

iOS or Android?